ABOUT CARRA CLUB
A Venture Studio for the Ultra-Luxury Space
We create and grow businesses that solve real problems for luxury brands and ultra-high-net-worth individuals.
What We Believe
The luxury industry generates trillions in revenue, but the infrastructure serving it is surprisingly thin. Over 80% of the luxury market is driven by small, niche, or ultra-luxury brands who create extraordinary work but lack the resources, relationships, and intelligence to grow.
The ultra-wealthy (510,000+ individuals with $30M+) are served by fragmented advisory ecosystems that rarely coordinate. The gap between the quality of the product and the quality of the infrastructure is where Carra Club operates.
“We build the businesses that the luxury ecosystem is missing.”
Our Portfolio
Billionaire Social Calendar
LiveA subscription intelligence platform tracking 350+ elite events worldwide. Wealth tier breakdowns, strategic plays, and networking intelligence for luxury professionals and UHNW individuals.
Learn more→Carra Club Intelligence
Launching October 2026Proprietary research and playbooks for the three audiences that drive the luxury economy: ultra-high-net-worth individuals, luxury brand leaders, and wealth advisors.
The Luxury Brand Formula
Fall 2026A book and live intensive program teaching the architecture of brands that create obsession, not just admiration. Based on the Hard to Get, Easy to Love framework.
What’s Next
In ProgressWe’re building more. If you see a problem in the luxury or ultra-wealth space that nobody is solving well, we want to hear about it.
Our Approach
How We Think
Intelligence First
Every business we build starts with research. We study the market deeply before building anything. The Billionaire Social Calendar started as a research project. The playbooks started as data analysis. The products come from the intelligence, not the other way around.
Build for the Top, Benefit Every Tier
What works for a billionaire cascades to every tier below. We build products for the most demanding users in the ecosystem, then adapt for broader audiences.
Create Buyers, Not Fans
Our content and tools are designed to demonstrate value so clearly that the path from free to paid feels natural, not pressured.
Leadership
Founded by Leyda Hernandez
Leyda Hernandez is the Founder and CEO of Carra Club. She has spent over a decade teaching and consulting in luxury strategy, developing specialized graduate programs for New York University, SKEMA Business School’s Global Luxury Management program in Paris, and the Fashion Institute of Technology. Named to the Forbes 30 Under 30 list, she has been quoted in Yahoo Finance, TIME, Forbes, and Inc. Magazine, and has spoken at conferences worldwide on the future of luxury and marketing. Carra Club is her answer to a question she kept asking: what would it look like if the world’s best luxury brands had access to the resources and relationships they actually need?
Explore Our Intelligence
See what we’re building, or find out where your brand stands today.