Proprietary Framework
The Carra Club
Brand Positioning Index
Score your luxury brand's positioning in 3 minutes. Discover whether you're building admiration or obsession.
Axis A
Selectivity
How hard to get are you? Distribution control, access architecture, and discovery scarcity.
Axis B
Client Experience
How easy to love are you? Personalization depth, emotional architecture, and relationship continuity.
Based on the CPI framework from the Carra Club Luxury Brand Playbook.
Takes approximately 3 minutes. Results are email-gated.